1. Home
  2. People & Relationships
  3. Gay Life
photo of Ramon Johnson
Ramon's Gay Life Blog

By Ramon Johnson, About.com Guide to Gay Life since 2002

The Pink Dollar

Sunday July 13, 2003
I'm sure I'm not the only one that's noticed the increasing number of advertisements and services marketed towards gays and lesbians. From car commercials featuring a lesbian couple to beer ads in gay pride colors, companies are looking to capture what they call the pink dollar, or the high disposable income of gays and lesbians.

Did you know that gays and lesbians are twice as likely to have a household income over 60K USD? How do you spend your money? Take the pink spending poll!

Comments

No comments yet. Leave a Comment

Leave a Comment

Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

Explore Gay Life
About.com Special Features

Your last name may reveal a compelling story about your family history. More >

Is someone in your life passive aggressive? Find out why and how to handle it. More >

  1. Home
  2. People & Relationships
  3. Gay Life

©2009 About.com, a part of The New York Times Company.

All rights reserved.