The Pink Dollar
Sunday July 13, 2003
I'm sure I'm not the only one that's noticed the increasing number of advertisements and services marketed towards gays and lesbians. From car commercials featuring a lesbian couple to beer ads in gay pride colors, companies are looking to capture what they call the pink dollar, or the high disposable income of gays and lesbians.
Did you know that gays and lesbians are twice as likely to have a household income over 60K USD? How do you spend your money? Take the pink spending poll!
Did you know that gays and lesbians are twice as likely to have a household income over 60K USD? How do you spend your money? Take the pink spending poll!


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