I immediately rewound the commercial and watched it in its entirety (and, of course, in real time). A tuxedo-clad model rushes in a cab flashing his D&G gear and jewelry. A beautiful lady laced in gold rushes in another flashing scene. And just when I thought they were desperate to meet each other, instead they embraced their same-sex dates. A quick YouTube search produced several different gay-themed Dolce & Gabbana commercials, equally as forward.
Stefano Gabbana and Domenico Dolce (pictured above) are no strangers to, shall I say, non-traditional advertising. D&G print ads have been criticized throughout Europe and even pulled in some cases for depictions of knives and violence. If any of our conservative outlets were up as late as I was and saw the commercials, I'm sure their phones were buzzing with disgust at the gay ads (ignoring the possibility that a heterosexual kiss on TV might have an equal affect on others). However, Dolce & Gabbana's new gay commercials hardly fall under the guise of controversy and actually dress up the fabric of American culture as opposed to destroying it.
It's time for more same-sex images and affirming depictions of gays in mass media. Exposure leads to awareness and awareness leads to acceptance and the new Dolce & Gabbana ad leads me to that fabulous new D&G tuxedo. I guess Dolce & Gabbana made their point and an effective ad.
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Image: Italian designers Stefano Gabbana (L) and Domenico Dolce. © Giuseppe Cacace/Getty Images.