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Ramon Johnson

Dolce & Gabbana's Gay Commercials

By December 4, 2007

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I'd heard rumors about new gay-themed Dolce & Gabbana commercials airing in the States, but I had yet to see one until a late night catch-up session with my DVR. There I was habitually fast-forwarding through the commercials of one of my favorite shows (which I'm too ashamed to name) when I saw two guys kissing. Of course, this took me completely by surprise. (Which in itself bothered me, since a gay kiss on TV continues to be taboo in the year 2007. But I digress...)

I immediately rewound the commercial and watched it in its entirety (and, of course, in real time). A tuxedo-clad model rushes in a cab flashing his D&G gear and jewelry. A beautiful lady laced in gold rushes in another flashing scene. And just when I thought they were desperate to meet each other, instead they embraced their same-sex dates. A quick YouTube search produced several different gay-themed Dolce & Gabbana commercials, equally as forward.

Stefano Gabbana and Domenico Dolce (pictured above) are no strangers to, shall I say, non-traditional advertising. D&G print ads have been criticized throughout Europe and even pulled in some cases for depictions of knives and violence. If any of our conservative outlets were up as late as I was and saw the commercials, I'm sure their phones were buzzing with disgust at the gay ads (ignoring the possibility that a heterosexual kiss on TV might have an equal affect on others). However, Dolce & Gabbana's new gay commercials hardly fall under the guise of controversy and actually dress up the fabric of American culture as opposed to destroying it.

It's time for more same-sex images and affirming depictions of gays in mass media. Exposure leads to awareness and awareness leads to acceptance and the new Dolce & Gabbana ad leads me to that fabulous new D&G tuxedo. I guess Dolce & Gabbana made their point and an effective ad.

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Image: Italian designers Stefano Gabbana (L) and Domenico Dolce. © Giuseppe Cacace/Getty Images.
December 8, 2007 at 11:30 am
(1) nil says:

I believe they’re kissing themselves not other people.

December 8, 2007 at 1:10 pm
(2) gaylife says:

That’s what I thought at first, but they are kissing other people. That commercial is just one in a series of gay-themed spots.

January 14, 2008 at 6:02 pm
(3) Lobstas27 says:

I actually thought the commerical was hot.

February 1, 2009 at 9:58 pm
(4) darik says:

well, come on, it’s practicality. how many strait guys do you know who wear d&g?

October 6, 2009 at 12:54 pm
(5) jake says:

thanks for saying nothing of value. it shouldn’t be shocking to see two gay men or women kiss on tv..

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