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Ramon Johnson

Coca-Cola Removes Website After Banning the Word 'Gay'

By January 29, 2014

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Coca-Cola says it has "long been a strong supporter of the LGBT community" but after a South African social media campaign, I wonder if the company can put its mouth where its can is.

Coca-Cola has pulled a social media website that allowed users to replace 'Coca-Cola' with their names in the iconic script. The reason why the campaign was axed is perhaps more exciting than the concept. Apparently, users were allowed to enter a variety of names to send to friends. Imagine the cheeky possibilities. However, when users went to enter the word 'gay' the website returned an error message stating: 'Oops. Let's pretend you didn't just type that.'

Opps is right. As an official sponsor of the gay-friendly Sochi Olympics Coca-Cola's anti-gay blip sends a disturbing message. Was it an oversight?

Company officials told Buzzfeed:

'We are aware that the Share a Coke promotion we are running in South Africa has generated an unintended outcome. We apologise for any offence caused.

The Share a Coke programme was created to allow consumers to take the iconic 'Coca-Cola' script and replace it with their name on the can. In South Africa, the digital version of the Share a Coke promotion did not properly limit the customisation to individuals' names.

We've taken down the site and are in the process of revising the digital tool immediately."
Comments
January 29, 2014 at 9:02 pm
(1) jack spratt says:

what if your name is Gay? It was my great aunt’s name

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