Question: What's Up With All of the (RED) Products?
Answer: The (Red) campaign was created by Bono and Bobby Shriver to increase awareness and raise money for The Global Fund, which assists people living with HIV/AIDS around the world. When you buy the (Red) version of your favorite products, a percentage of sales is given helps women and children affected by HIV/AIDS in Africa. The parenthesis represent an embrace of the campaign and your commitment to fight HIV/AIDS.
What does (Red) have to do with HIV/AIDS in the gay community?
Though the campaign makes a direct contribution to HIV/AIDS funds in Africa, sporting your (Red) iPod or Converse or Armani watch is like wearing a red ribbon- increasing HIV/AIDS awareness in all communities. HIV/AIDS is a global pandemic and your (Red) product makes a statement that you are committed to doing your part to end the disease.
